Farm Girl finds the right fit for high-protein cereal with Protafy from KMC
Finding the right source and supplier
Farm Girl’s cereal development was the result of around 18 months of trials, surveys and testing, supported by feedback gathered through almost 900 events.
The business eventually arrived at a combination of faba and potato protein that provided the balance it was looking for across nutrition, flavour, colour neutrality, and processing performance.
KMC stood out for its responsiveness, commercial setup, and ability to support a fast-growing business, while its Protafy potato protein solution fitted well with Farm Girl’s formulation.
Easy to handle, consistent at scale
As the formulation was refined, moisture control became an important technical consideration. Potato protein behaves differently from some other protein sources, so temperature, mixing, and extrusion settings were adjusted to achieve the right dough characteristics.
Once those parameters were established, Protafy proved straightforward to handle in day-to-day production. Farm Girl found it less prone to clumping and able to go into the mixer with little additional preparation, reducing the need for extra sifting, handling or processing.
Protafy also helps achieve a consistent result from batch to batch. This has become increasingly important as Farm Girl expands, with its cereals needing to deliver the same experience whether they are sold in Canada, Panama, South Korea or the UK.
The result has been a cereal range delivering 12 to 14 grams of protein per serving while retaining the characteristics we set out to achieve,
says Alexander.
Why Farm Girls chose Protafy from KMC
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