The clean label evolution
Consumers' understanding of and demand for clean label products has evolved to a broader focus on welfare, transparency throughout the supply chain, sustainably sourced ingredients and plant-powered nutrition. As the plant-based claim has gotten a more mainstream appeal, it has moved from the original categories such as meat analogues to more product categories, including bakery and snacks. And to accommodate the consumers’ growing need for nutrition throughout more meals and snacks during the day, there is a growing number of products fortified with protein.
Plant-powered protein fortification
When choosing the right protein source for the fortification of products, it has to be both easy to manage in the production process as well as optimal for the final product. Protafy is a unique food-grade potato protein with exceptionally high nutritional value. Protafy is insoluble which makes it very easy to incorporate in existing product formulations without affecting the textural properties. At the same time it has a mild potato taste, high heat stability and high digestibility. These properties makes Protafy an ideal source of protein for fortification of e.g. bakery, snacks and bars.